A brush and goucahe drawing on white wove paper illustrating three different color variations of a dynamic triangular motif in blue, green and red watercolor, accented with metallic paints, for the packaging of men's accessories. In the center is a large deep blue triangle with two triangles in the right and left points and several vertical rectangles in the central point. These shapes are deep blue, mid blue, pale blue and white in color. Underneath to the left is a smaller triangle formed from the same motifs but this time in green, silver, black and white. Underneath to the right is another triangle of the same smaller size formed from the same motifs, but this time in red, gold, black and white. The number 478 is written in red underneath the left corner of the blue triangle, while the number 2 is written in graphite on the right side of the right small triangle.

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See more objects with the tag study, preparatory, advertising, pattern, symmetry, art deco, triangles, 3D, form, angular, product promotion, triangular, packaging, branding, monochromatic.

Object Timeline

-0001	We photographed this object.
1929	Work on this object began.
1973	We acquired this object.
1991	We exhibited this object.
2015	We photographed this object.
2017	We photographed this object.
2018	We exhibited this object.
2024	You found it!

Drawing, Package Design

This is a Drawing. It was designed by Henry Dreyfuss. It is dated 1929 and we acquired it in 1973. Its medium is brush and gouache, watercolor, silver and gold paint, graphite on white wove paper . It is a part of the Drawings, Prints, and Graphic Design department.

Dreyfuss’s packaging designs for the Hickok Company, purveyors of high quality men’s accessories, feature three different color variations of a dynamic triangular motif. Hickok goods, including belts and wallets, were sold in smartly decorated packaging that functioned as both an ideal gift box and attractive storage.

It is credited Gift of University of California, Los Angeles.

Drawing, Designs for Bowls, Vases, Candlesticks, and Teapots

Drawing, Designs for Bowls, Vases, Candlesticks, and Teapots
graphite on tracing paper.
Museum purchase from General Acquisitions Endowment Fund.
2006-16-1

Drawing, Product Label for Ice Cream
brush and green gouache, graphite on thick white paper.
Gift of University of California, Los Angeles.
1973-15-42

Drawing, Product Label for National Dairy Ice Cream

Drawing, Product Label for National Dairy Ice Cream
brush and gouache on thick white paper.
Gift of University of California, Los Angeles.
1973-15-51

Our curators have highlighted 3 objects that are related to this one.

Double page bookplate illustrating a color exercise with two graphs. The one on the left breaks down the wavelength on the horizontal axis and the transmittance reflectance on the vertical axis, with the color spectrum along the bottom, six curved lines and white, blue, green, yellow and orange squares pasted at intervals. The one on the right similarly breaks down the wavelength on the horizontal axis and the transmittance reflectance on the vertical axis, with the color spectrum along the bottom, five lines curving upwards to indicate growth and five larger red squares gradually getting darker in color on the top right.

Bookplate, Interaction of Color
offset lithograph on paper.
Smithsonian Libraries, ND1489 .A33.
92.2016.48

Drawing, Carpet Design: Geometric Pattern

Drawing, Carpet Design: Geometric Pattern
brush and watercolor, gouache on photostat mounted on wove paper in a bound....
Gift of Daren Pierce.
1982-79-17-2

Drawing, Design for Packaging, Whitman's

Drawing, Design for Packaging, Whitman's
brush and green watercolor, gouache, gold metallic paint, graphite on paper.
Gift of University of California, Los Angeles.
1973-15-77

Its dimensions are

21.4 x 28.2 cm (8 7/16 x 11 1/8 in.) Mat: 35.6 x 45.7 cm (14 x 18 in.)

It is inscribed

Inscribed in pen and red ink at center left: 478; in graphite at lower right: 2

Cite this object as

Drawing, Package Design; Designed by Henry Dreyfuss (American, 1904–1972); USA; brush and gouache, watercolor, silver and gold paint, graphite on white wove paper ; 21.4 x 28.2 cm (8 7/16 x 11 1/8 in.) Mat: 35.6 x 45.7 cm (14 x 18 in.); Gift of University of California, Los Angeles; 1973-15-58

This object was previously on display as a part of the exhibitions Saturated: The Allure and Science of Color and The Cooper-Hewitt Collections: A Design Resource.

Short URL http://cprhw.tt/o/2CHtn/
Accession Number 1973-15-58
Object ID 18480039