Poster, Winter Sales Are Best Reached by Underground

There is one other image of this object. See our image rights statement.

See more objects with the tag graphic design, advertising, transportation, shopping, London Underground.

Object Timeline

1924	Work on this object began.
1963	We acquired this object.
2015	We photographed this object.
2019	We photographed this object.
2021	We exhibited this object.
2024	You found it!

Poster, Winter Sales Are Best Reached by Underground

This is a Poster. It was designed by E. McKnight Kauffer and printed by Johnson, Riddle & Company Ltd. and made for (as the client) Underground Electric Railways of London Company Ltd.. It is dated 1924 and we acquired it in 1963. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.

The tagline—”Winter Sales Are Best Reached by Underground”—was a pitch to increase ridership by reminding savvy female shoppers to take the Underground in stormy weather. Kauffer’s women, bundled in overcoats or obscured by umbrellas, are largely androgynous. Drawing on both 19th-century Japanese prints and cubist abstractions, these silhouetted figures battle against slanting rain, wind, or snow.

This object was donated by Mrs. Edward McKnight Kauffer. It is credited Gift of Mrs. E. McKnight Kauffer.

Poster, Winter Sales Are Best Reached by Underground
lithograph.
Collection of Merrill C. Berman.
92.2019.2

Poster, Shop between 10 and 4, The Quiet Hours

Poster, Shop between 10 and 4, The Quiet Hours
lithograph.
Collection of Merrill C. Berman.
92.2019.10

Poster, Shop Between Ten & Four
lithograph on paper.
Gift of Merrill C. Berman.
2019-22-7

Our curators have highlighted 2 objects that are related to this one.

Poster, Summer Sale at Derry & Toms
lithograph.
Gift of Mrs. E. McKnight Kauffer.
1963-39-16

Centered in the upper right a black ground vertical rectangle with large white circle, barely distinguishable, behind the counter-clockwise alternating spirals of dark gray, blue, splatter-like dots that swirl over to the black background. A stripped border of blue, red, beige, fitted along the top with orange, all caps text: 'WINTER SALES' below. Orange, black, and blue silhouettes of figures in dresses with curved folded bodies as if falling or dancing, appear layered on top of the spiral is various sizes along the center vertically. Centered and filling the white negative space below, in beige, all caps text: 'ARE /BEST REACHED BY THE / UNDERGROUND.'

Poster, Winter Sales Are Best Reached by the Underground
lithograph.
Gift of Mrs. E. McKnight Kauffer.
1963-39-22

Its dimensions are

100.5 × 62.2 cm (39 9/16 × 24 1/2 in.)

It is signed

Printed in script, in olive ink, center left: E. MCKNIGHT; center right: KAUFFER. '24

It is inscribed

Printed in black ink, lower left: 1453/1000/11/9/24; 55. BROADWAY, WESTMINSTER. S.W.; lower right: JOHNSON, RIDDLE & CO., LTD., LONDON, S.E.I.

Cite this object as

Poster, Winter Sales Are Best Reached by Underground; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); Printed by Johnson, Riddle & Company Ltd.; Client: Underground Electric Railways of London Company Ltd.; USA; lithograph; 100.5 × 62.2 cm (39 9/16 × 24 1/2 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-30

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

Short URL http://cprhw.tt/o/2CxR6/
Accession Number 1963-39-30
Object ID 18447659