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Object Timeline

1948

  • Work on this object began.

1958

  • Work on this object ended.

2000

  • We acquired this object.

2013

2024

  • You found it!

Label, Advertisement for El Producto

This is a Label. It was designed by Paul Rand. It is dated ca. 1953 and we acquired it in 2000. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of James Howard Fraser.

Its dimensions are

28.6 x 41.3 cm (11 1/4 x 16 1/4 in. )

Cite this object as

Label, Advertisement for El Producto; Designed by Paul Rand (American, 1914–1996); USA; offset lithograph on paper; 28.6 x 41.3 cm (11 1/4 x 16 1/4 in. ); Gift of James Howard Fraser; 2000-68-6

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18685421/ |title=Label, Advertisement for El Producto |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 April 2024 |publisher=Smithsonian Institution}}</ref>