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2002 |
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2024 |
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Print, 60 Watt Extra Life Bulbs
This is a Print. It was graphic design by Paul Rand and made for (as the client) Micarta. It is dated 1960s and we acquired it in 2002. Its medium is offset lithograph on cardboard. It is a part of the Drawings, Prints, and Graphic Design department.
Rand’s corporate identity for Westinghouse, introduced in 1960, features a stylized letter W that also resembles an electrical outlet. Similar in language to George Nelson’s 1949 Ball clock and the textile designs of Ray Eames, Westinghouse’s funky, mid-century logo remains in use today. Rand’s light bulb packaging emphasizes the wattage and shape of the bulb, information a consumer would be searching for.
It is credited Gift of Marion S. Rand.
- Textile, Abacus
- linen.
- Museum purchase through gift of Mrs. William Goulding.
- 2003-7-1
- Edison Lamp
- bamboo, glass, wood, brass, plaster, platinum, cork.
- Smithsonian Institution, National Museum of American History, Cat. 310579.01.
- 14.2012.44
![A poster with a black background featuring, from top to bottom, a lightbulb, an illuminated letter 'S', and a box. The striking rendering of a lightbulb is shown upside down with the gold cap at the top. The stylized, angular filament of the bulb, labeled [ORION], features an outline of the letter 'S'. Echoing the shape of the letter in the bulb, a luminous blue 'S' hovers in the background, the bottom of which disappears behind an open box of Orion brand light bulbs. Below the white flap, the box is blue with orange and white accents. A lightbulb is perched atop the brand name [ORION] in vivid orange and as well, a series of jagged light beams exuding outward in Art Deco style. As well, the image draws on Plakatstil (German for 'poster style'), also known as Sachplakat, an early style of poster art that originated in the 1900s. The common characteristics of this style are bold eye-catching lettering with flat colors. Bottlik’s used compact and perfect forms, decorative ornaments and interesting lighting effects. Also a brilliant typographer, Bottlik used metal-like decorative letters fit perfectly for Orion, in the poster. At the top left corner is the text [BRUCHSTEINER ÉS FIA | BUDAPEST.], representing the publisher Bruchsteiner and son, in off-white. The poster is framed by a light gold band and a thicker, dark blue edge.](https://images.collection.cooperhewitt.org/262714_2a6b55d89000edea_n.jpg "Object ID #404536641")
- Object ID #404536641
- lithograph on paper.
- Gift of George R. Kravis II.
- 2018-22-24
Our curators have highlighted 3 objects that are related to this one.
- Poster, Philips
- lithograph on paper.
- Gift of George R. Kravis II.
- 2018-22-42
- Packaging Design, Noreen Liqui Satin Rinse
- print on cardstock, folded.
- Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A.....
- 2016-54-133
- Packaging Design, Noreen Super Color Rinse
- print on cardstock, folded.
- Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A.....
- 2016-54-134
Its dimensions are
H x W x D: 19.1 × 10.8 cm (7 1/2 × 4 1/4 in.)
It is inscribed
Imprinted in white on square end of wrapper, upper center: W [underlined and encirled]; upper right corner: extra/life*/light/bulbs; lower left: 60; lower right corner: watt [outline drawing of light bulb]; on horizontal end of wrapper, left : 60; upper right corner: extra/life*/bulbs; lowr right corner: 2 bulbs 78¢/plus tax; on other horizontal end of wrapper, left: 60; upper right corner: extra/life*/bulbs; lower right corner: 7LT192-60A/Made in USA
Cite this object as
Print, 60 Watt Extra Life Bulbs; Graphic design by Paul Rand (American, 1914–1996); Client: Micarta; USA; offset lithograph on cardboard; H x W x D: 19.1 × 10.8 cm (7 1/2 × 4 1/4 in.); Gift of Marion S. Rand; 2002-11-44
