Advertisement, Westinghouse X-ray system

This is a Advertisement. It was graphic design by Paul Rand and made for (as the client) Micarta. It is dated ca. 1960 and we acquired it in 2002. Its medium is offset lithograph on cream colored paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Marion S. Rand.

Its dimensions are

46.9 x 35.5 cm (18 1/2 x 14 in. )

It is signed

Imprinted in black ink, upper right quadrant: Paul Rand

It is inscribed

Imprinted in red ink, upper center: numbers 1-100; imprinted in black ink lower center in text block: Westinghouse/ x-ray system...can reduce/ radiation exposure/ 100 times; lower center in text block : A new Westinghouse X-ray television system gives the physician "instant replay."/ On pushbutton command, he can "freeze" a single frame of a continuing flouro-/ scopic study on a TV screen. This enables him to study the internal body in detail; underneath this in text block: While the stored image is on, no X-ray exposure is needed to keep it displayed./Thus the patient's total exposure can be reduced by 10, 20 or as much as 100 times./ The system can also "tune out" bone structure and other images to give the phy-/ sycian the clearest possible TV picture of the internal organs; underneath this in text block: Helping sick people get better is a major activity at Westinghouse./ Making life brighter, cleaner and easier takes up the rest of our time./ You can be sure...if it's Westinghouse.

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