Object Timeline
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1931 |
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Poster, Miniwatt/ Philips Radio, 1931
This is a Poster. It was designed by A. M. Cassandre and printed by Alliance Graphique and made for (as the client) Philips. It is dated 1931. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.
When legendary graphic designer A.M. Cassandre was hired in 1931 to produce this poster for the Dutch light bulb and radio tube manufacturer Philips, he was at the high point of his career. Together with fellow poster designer Charles Lupton, Cassandre had founded the printing and publishing collective Alliance Graphique in Paris, France.[1] Cassandre worked in the now widespread tradition of the sachplakat (object poster), and used as his focal point a detailed rendering of the product he was advertising: a Philips Miniwatt Type E444 diode-tetrode radio valve lamp. Cassandre cleverly placed the radio valve slightly to the left of the composition, rather than center it. He justified his text to the right, and created a striking typographic design, rendering the word “Miniwatt” in capital letters except for the two “i” characters. The design emphasizes the “mini” quality of the tube, which in Cassandre’s design is rendered at a greater scale than life size.
This object was
donated by
George R. Kravis II.
It is credited Gift of George R. Kravis II.
![On a pebbly-textured background in the present black and white photograph, a tall, narrow rectangular box is displayed on the left. Two sides of the packaging, gray in the upper half and black in the lower, as well as the top, also gray, are visible. The logo, in white, centered in the upper half of each side and on the box top, is comprised of a circular rim enclosing the letters RCA in the designer's serif style type, with the left stroke of the [A] extending downward in a thunderbolt symbol. At the intersection of the black and gray areas is a frieze comprised of discretely rendered abstract foliate icons in black above a thin band of rickrack in white. Text relating to the product fills the remaining space in the lower halves, and a continuing gray band just above the bottom is imprinted Radiotron. A circle of bold type in black surrounds the logo on the box top and reads [RCA, Radiotron UX-171-A]. The contents, a plug, are placed diagonally to the right and in front of the box. Dramatic lighting from the left highlights the glass surface of the plug and casts deep shadows next to the box and plug on the right.](https://images.collection.cooperhewitt.org/308832_5883ee3ba337305b_n.jpg "Photograph, RCA Radiotron UX-171A Vacuum Tube and Packaging")
- Photograph, RCA Radiotron UX-171A Vacuum Tube and Packaging
- black and white silver gelatin print.
- Gift of Ellen Gustav Jensen.
- 1956-47-84-p
- Poster, On Vous Intoxique, Radio, Television, Mouton! (You are being...
- screenprint on paper.
- Museum purchase from the Members' Acquisitions Fund of Cooper Hewitt....
- 2017-8-2
- Poster, Philips
- lithograph on paper.
- Gift of George R. Kravis II.
- 2018-22-42
Our curators have highlighted 2 objects that are related to this one.
- Philips Pocket Memo 396 Executive Dictation System Tape Cassette
- plastic housing.
- Gift of Philips Dictation Systems USA.
- 1995-98-1-a,b
- Poster, UNIC, 1932
- lithograph on paper.
- Gift of Merrill C. Berman in honor of Caitlin Condell.
- 2016-12-1
Its dimensions are
H x W: 57 × 38.5 cm (22 7/16 × 15 3/16 in.) Mat: 71.1 × 55.9 cm (28 × 22 in.)
Cite this object as
Poster, Miniwatt/ Philips Radio, 1931; Designed by A. M. Cassandre (French, b. Ukraine, 1901–1968); Printed by Alliance Graphique; Client: Philips; lithograph on paper; H x W: 57 × 38.5 cm (22 7/16 × 15 3/16 in.) Mat: 71.1 × 55.9 cm (28 × 22 in.); Gift of George R. Kravis II; 2018-22-23
This object was previously on display as a part of the exhibition The World of Radio.
