![A poster with a black background featuring, from top to bottom, a lightbulb, an illuminated letter 'S', and a box. The striking rendering of a lightbulb is shown upside down with the gold cap at the top. The stylized, angular filament of the bulb, labeled [ORION], features an outline of the letter 'S'. Echoing the shape of the letter in the bulb, a luminous blue 'S' hovers in the background, the bottom of which disappears behind an open box of Orion brand light bulbs. Below the white flap, the box is blue with orange and white accents. A lightbulb is perched atop the brand name [ORION] in vivid orange and as well, a series of jagged light beams exuding outward in Art Deco style. As well, the image draws on Plakatstil (German for 'poster style'), also known as Sachplakat, an early style of poster art that originated in the 1900s. The common characteristics of this style are bold eye-catching lettering with flat colors. Bottlik’s used compact and perfect forms, decorative ornaments and interesting lighting effects. Also a brilliant typographer, Bottlik used metal-like decorative letters fit perfectly for Orion, in the poster. At the top left corner is the text [BRUCHSTEINER ÉS FIA | BUDAPEST.], representing the publisher Bruchsteiner and son, in off-white. The poster is framed by a light gold band and a thicker, dark blue edge.]( https://images.collection.cooperhewitt.org/262714_2a6b55d89000edea_b.jpg
"Object ID #404536641")
Object Timeline
|
|
|
1930 |
|
|
2016 |
|
|
2017 |
|
|
2024 |
|
Object ID #404536641
This is a Poster. It is dated ca. 1930. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.
This poster was designed by József Bottlik (Hungarian, 1897-1984) to advertise light bulbs produced by Orion, a light bulb and radio tube manufacturer which had been founded as the Hungarian Wolfram Lamp Factory and rebranded in 1924. Bottlik had been hired during the time of the rebranding as a graphic designer, and he continued to work for the company until 1965. This poster, a play on the style of sachplakat (object poster), features a striking rendering of an Orion light bulb handing above an open box of Orion brand light bulbs. Bottlik cleverly uses the rendering of the packaging to show the company’s logo. A luminous blue “S” hovers in the background, echoing the “S” in the filament of the Orion bulb. The meaning of the “S” has yet to be determined.
This object was
donated by
George R. Kravis II.
It is credited Gift of George R. Kravis II.
- Drawing, The Electric Light, Study for Manufactures and Liberal Arts...
- charcoal and graphite on cream wove paper.
- Gift of J. Carroll Beckwith.
- 1915-2-2
- Bulb Lamp
- mold-blown glass, chrome-plated metal, incandescent bulb.
- Gift of Ingo Maurer.
- 2008-16-1-a,b
- Poster, The Tenth International Lighting Design Competition, 1983
- photo-offset lithograph.
- Gift of Sara and Marc Benda.
- 2009-20-15
Our curators have highlighted 6 objects that are related to this one. Here are three of them, selected at random:
- Poster, Yamagiwa International Competition for Lighting Fixtures Exhibition
- photo-offset lithograph on paper.
- Gift of Sara and Marc Benda.
- 2009-20-17
- Drawing, Concept Sketch for “I Ricchi Poveri - Silver Bzzzz" Table Lamp
- pen and ink on white paper napkin.
- Gift of Ingo Maurer.
- 2015-51-1
- Poster, IBM / Every man with an idea has at least two or three followers.
- lithograph on paper.
- Gift of Various Donors.
- 1981-29-442
Its dimensions are
H x W: 94.6 × 61.3 cm (37 1/4 × 24 1/8 in.) H x W (Mount): 100.6 × 67.3 cm (39 5/8 × 26 1/2 in.)
Cite this object as
Object ID #404536641; lithograph on paper; H x W: 94.6 × 61.3 cm (37 1/4 × 24 1/8 in.) H x W (Mount): 100.6 × 67.3 cm (39 5/8 × 26 1/2 in.); Gift of George R. Kravis II; 2018-22-24
This object was previously on display as a part of the exhibition The Jazz Age: American Style in the 1920s.
