Amodec

Industrial and interior designer Donald Deskey founded Amodec, or American Modern Decoration, in the early 1930s as an opportunity to design, manufacture, market, and retail his own designs. Amodec’s modern furnishings were designed in-house by Deskey and his associates (located then at 30 Rockefeller Plaza), then manufactured under the Amodec moniker by firms such as St. John’s Table, Thomasville, and Finch Furniture Company. Deskey marketed the line as “quality merchandise, artist-designed, produced in quantity, within average price ranges” and debuted the collection in thirty-five rented rooms at the Waldorf-Astoria Hotel to serve as showrooms. Unfortunately, marketing efforts were unsuccessful,... more.