Gatefold LP Packaging, Jean-Jacques Perrey & Luke Vibert present: Moog Acid

As part of their design practice, Non-Format often works with visual artists to produce integral content for their music packaging. In the case of Moog Acid, Kjell Ekhorn and Jon Forss enlisted Dan McPharlin to create miniature models of obsolete music production equipment out of cardboard. Non-Format integrated McPharlin’s photographs of these models into their gatefolded LP packaging design, with the images featured on the cover and interior. Non-Format’s design relies on a straightforward aesthetic of black text on a white background to underscore their custom-designed typography. The text forms of each letter morph from razor-thin lines to swelling curves, a balance of extremes that is devoid of terminating points—a graphic nod to the cyclical nature of the outdated music forms resurrected in McPharlian’s fragile miniatures of patch synths and reel-to-reel tape players and the LP format of the recording contained within.
This work is part of a larger gift proposed for acquisition from Non-Format. The gift in its entirety would offer an overview of the firm’s work from 2006 to 2010, allowing the museum to showcase their evolving practice.

Gatefold LP Packaging, Jean-Jacques Perrey & Luke Vibert present: Moog Acid; Designed by Non-Format; USA; offset lithography on paper with vinyl record; 31.2 x 31.3 x 1 cm (12 5/16 x 12 5/16 x 3/8 in.); unfolded: 31.2 x 63.3 x 0.5 cm (12 5/16 x 24 15/16 x 3/16 in.); Gift of Non-Format; 2012-12-1-1,2